I’m not a businesswoman but I love reading books on management. Here are some things I picked from the above-mentioned book.
1) Your clients buy satisfaction – study starbucks.
2) Admit a weakness – People who reveal something negative about their service win more business. Psychologists insist this can be easily explained. We assume that people who reveal a weakness are inclined to tell only the truth- even when it hurts them. We can trust those people. Revealing a weakness also charms and disarms a prospect and helps to establish the common ground upon which good relationships are built. UNSELLING OFTEN IS THE BEST STRATEGY.
3) What the best salespeople sell ( in order ) :- themselves; their company ; their service and product; price – Sell yourself first – sell your price last
4) Don’t compete on basis of price – there’ll be others who can underprice you – sell yourself and your services
5) Understand the principle of RECIPROCITY – compensate whole plus one
6) Nurture every client’s sense of importance
1) Your clients buy satisfaction – study starbucks.
2) Admit a weakness – People who reveal something negative about their service win more business. Psychologists insist this can be easily explained. We assume that people who reveal a weakness are inclined to tell only the truth- even when it hurts them. We can trust those people. Revealing a weakness also charms and disarms a prospect and helps to establish the common ground upon which good relationships are built. UNSELLING OFTEN IS THE BEST STRATEGY.
3) What the best salespeople sell ( in order ) :- themselves; their company ; their service and product; price – Sell yourself first – sell your price last
4) Don’t compete on basis of price – there’ll be others who can underprice you – sell yourself and your services
5) Understand the principle of RECIPROCITY – compensate whole plus one
6) Nurture every client’s sense of importance
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